2 Simple Steps to Help You Sell Albums During Valentine’s

January can feel strangely quiet for wedding photographers. The season hasn’t fully kicked off yet, enquiries come in waves, and it’s easy to slip into “waiting mode.” But Valentine’s Day changes that if you use it well.

Valentine’s isn’t just about new bookings. It’s one of the best moments of the year to sell albums. Not because of pressure or promotions, but because of timing, emotion, and nostalgia. Your couples already have the photos. They already love them. Valentine’s simply gives them a reason to finally turn those memories into something tangible.

Here’s how to make the most of it - without being pushy, awkward, or salesy.

Step 1: Email your past couples now (not later)

If you want album sales around Valentine’s, the conversation needs to start early. A short, friendly email to your past couples is often enough. You’re not selling something new — you’re reminding them that something meaningful already exists. Keep it simple. Mention that albums are available, explain that Valentine’s is a nice moment to print their wedding memories, and clearly state your order deadline (2 February).

What matters most here is timing. Albums sell best when couples have space to think, imagine, and choose — not when they feel rushed. Sending that email now gives them exactly that.

Step 2: Share one simple post about Valentine’s and albums

You don’t need a big campaign. One post is enough. Share a single story or post explaining why albums make sense for Valentine’s. Keep it honest and grounded — no hearts, no clichés. Talk about revisiting wedding memories, sitting down together years later, or finally finishing something they’ve been meaning to do for a long time.

This isn’t about convincing everyone. It’s about reminding the right people at the right time that albums exist.

Bonus strategy: 
Use nostalgia, not selling language. Instead of talking about products, talk about moments. Valentine’s is a rare time when couples are already looking backwards — remembering trips, milestones, and early days together. That’s your opening.
Show one album - and only one. More choice doesn’t create more sales. It creates hesitation. If you want albums to sell around Valentine’s, show one strong example. One album. One style. One story. Let couples imagine their photos in it. When the choice feels simple, saying yes becomes easier.