1. Choose the right format: The format of your photo album sample will depend on what works best for the type of photography you’re showcasing, as well as what will appeal to your clients. Consider the size, orientation, and page count of the album. Larger albums may be better for showcasing detailed shots, while smaller albums may be more portable and accessible. The page count will depend on how many photos you want to include and how much space you want to give each photo. I usually average 4-5 images per spread.
My personal choice.
Weddings: 25×25 for main albums, 20×20 for parents’ albums.Family sessions & boudoir sessions: 25×25
Newborn: 20×20.
2. Tell a story with your photographs: A photo album should tell a story, whether it’s of a wedding, a family vacation, or another type of event. Consider the narrative you want to convey with your photos and sequence them accordingly. Think about the beginning, middle, and end of the story and how your photos fit into that narrative. I shoot with the album in mind, even if my clients don’t want an album – it actually makes me a better storyteller.
3. Include a mix of candid and posed shots: A well-rounded photo album should include a mix of candid and posed shots. Candid shots capture spontaneous moments and emotions, while posed shots are more formal and deliberate. The balance between the two will depend on the event or moment you’re documenting. Add at least 2 full spreads with one full-size image.
4. Choose a cover that matches your brand: The cover of your photo album is the first thing your clients will see, so it’s important to choose a colour and design that represents your brand and aesthetic. Consider using your logo or one of our templates. You can also personalise the back of the cover with most of our albums.
My photography style is quite warm, so my favourite cover is Dolomiti Suede DS28.
5. Do not mix colour and b&w images on the same spreads. It makes it difficult for the viewer to focus on the content of each image. When the eye has to constantly adjust from colour to black and white, it can cause visual fatigue and make it harder to appreciate the individual images.
6. Get feedback from others: Before finalising your photo album, seek feedback from other photographers or clients to ensure that it is well-received and appealing. Ask for constructive criticism and take any feedback into account before finalising the album.
7. Make it easy for clients to order: Once you’ve created your photo album, make it easy for clients to order and receive it. This could include offering a simple ordering process through your website or providing multiple options for delivery or pick-up. Make sure your clients know how to order and receive their album and provide clear instructions for doing so. More on that soon.
